The leverage point of this case is the resource of the exclusive product. Take advantage of it to great effect. Thinking on the other hand, many successful Taobao merchants also use executive email list this routine to operate their stores, focusing on a differentiated low-cost explosion, bringing a lot of traffic to the store, and then doing follow-up related conversion work, thus earning earned a lot. 3. Conversion Copywriting: How to Use Leverage Points to executive email list Improve Order Conversion This case is my own work experience. Recently led a small project of WeChat tweets selling goods. The effect of the first push is actually quite good.
The conversion rate of tweet readings into orders has reached the expectation. In order to further increase sales, I made two optimization actions during the second push: Optimize executive email list the title and expect to increase the Tweet open rate. Optimize the product image in the tweet and change the entry image to banner mode, hoping to increase the click-through rate of the product details page. Other things being equal, the second executive email list tweet saw a 10% drop in reads, but an unexpected 36% increase in orders! After analyzing and analyzing the data, it was found that the second optimization action played a role, increasing.
The UV conversion rate by 1.5% (UV conversion rate = business detail page UV/tweet reading volume). In the case of a 10% drop in tweet readings, a 1.5% increase in UV conversion executive email list rate brought a 36% increase in order volume. I realized that the UV conversion rate of tweets may be a leverage. So I wanted to test whether this was a leverage point, so I continued to optimize the title and UV conversion rate. When I pushed the tweet for the third executive email list time, the tweet reading volume did not increase much, but the UV conversion continued to increase by 0.5%, and the order volume increased again.