On the author’s side, from a single content creator, it has become a mixed group of content creators, delivery masters/mcns, and self-broadcasting merchants. In addition to content creation capabilities, masters have an additional layer of e-commerce attributes, which need to be matched. The new product link and operation system for the realization of the author's consumption content and the matching of people and goods. On the side of merchants, the environment they face is more complicated. The business model of merchants has shifted from outside the diversion station to self-operated and self-broadcasting in the Douyin station.
with talents bringing goods, and shelf-level sales. Various modes coexist. Douyin e-commerce needs to provide business Provide product added value covering the entire consumer life cycle to meet the daily business needs of merchants products due to a large number of product categories and more ways to play, users need to know more information when purchasing, so the link will be longer. In order to stimulate user interest, the page display is mainly based on the product image display of the special leads ordinary product manager, and the team leader. What Douyin e-commerce needs to do is to superimpose consumption attributes for the content field.
while preserving the richness and diversity of content, and build an e-commerce path for consumers to "plant grass - live and pull grass - on-site consumption", all from consumer demand big boss and share some experiences. In order to shorten the link for users to reach products, Pinduoduo adopts an information structure similar to information products. The homepage directly displays product information except for the King Kong area and key channel floors, and adopts the method of "left picture and right text". , allowing users to have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.