Just because content is posted on your blog doesn't mean Google or Bing can automatically access it. Perform a thorough internal link audit and record the most authoritative web pages. Simply insert internal links on these pages to other high-value internal pages to spread authority evenly across your domain. Many websites display featured posts in a drop-down menu or on the homepage to distribute authority to their blog posts. A blogger's homepage will be his/her most authoritative. Limit the number of links between each blog post and your homepage to evenly distribute link juice throughout your domain.
Don't overlook the importance of a sitemap either. This will ensure that all web pages are properly crawled and indexed - assuming URL structures are clean and keyword optimized. Finally, optimize all anchor text to categorize and drive impressions for linked web pages. Be sure to use different anchor text phrases for each link so that you can rank your web pages jewelry photo editing service for multiple search queries. Poor page copy As we often say in digital marketing, it's important to write for readers, not search engines. Keep the content light, don't try to show off your knowledge with excessive jargon, and write for readers at the eighth grade reading level.
In most cases, on-site content is not about publishing, but about raising awareness of a need. I always suggest placing actionable advice in informative content to provide value. Content marketing is as much a branding exercise as it is a marketing tactic. Consistent content production establishes your brand ethos and also creates your voice as an author. In turn, this establishes you as an authority in your niche. Don't sacrifice that authority with a bad body copy. Look at your blog post as a whole.