WeChat payment, public accounts, and Souyisou to create its own unique moat. Compared with the video of the moment, the video number has executive list moved from the private domain to the public domain, and is no longer "half-covering the pipa", which is more conducive to content fission. On the content consumption side, video accounts continue executive list to enhance content consumption. For example, pictures and texts of public accounts can be inserted into video account dynamic cards, and video accounts can be searched for a search. Videos liked by friends will have strong reminders on the "Discovery Page", etc.
Wait. On the content supply side, because the current content pool of video accounts is not rich enough, content distribution is mainly based on social executive list recommendation, supplemented by system recommendation. Open the video account, you can see the videos liked by your friends are in the middle column, and the watch list and system recommendations executive list are separated on both sides. Realizing the cold start of video accounts through social recommendation is a great advantage that Tencent can take advantage of. The video account bears the heavy responsibility of Tencent.
To achieve cornering overtaking in the short video field. At present, the daily active users of Douyin are 600 million, and the daily active users of executive list video accounts are more than 200 million. Although in terms of user volume, video accounts are far behind Douyin. However, video accounts occupy non-traditional short video users, and the executive list overlap between video accounts and Douyin users is only about 5%. WeChat has 1.2 billion users, which is twice the size of Douyin’s current users. The video account rooted in WeChat has great potential for development.