Content marketing and inbound marketing are synonymous: they include the approach of creating the best content relevant to your audience, consistently, which then generates ROI and attracts customers from your audience. Advertising Continue reading below SEO is the process of getting traffic from Google. If we were in a time when the web was a baby, you could get away with just having a presence on Google. But today the web is an impatient, partying adult: you're in a sea of content. You need to do more than just be present. You have to stand out in the sea. And content marketing is the big picture that gives you the real blueprint for getting there. Reason 2: Optimize for more channels Here's a simple fact: your readers don't just come from Google anymore.
With the rise of more social platforms, content types and channels, and the growth of existing social platforms, you can't afford to image masking service ignore your presence there. In addition to Google, here are other channels where you could generate targeted, conversion-oriented qualified traffic: E-mail Reference social media Direct Sponsored Ads Live video platforms (Periscope, Blab, etc.) Even Matt Cutts said it, Don't rely on Google alone anymore: rely on a wide variety of avenues where you can reach the people who will want to know you. Reason 3: The Change in Mindset Let's go back in time to see how content and inbound marketing became the new SEO mindset. Before 2011 when I started in online marketing as a freelance writer, there was a totally different mindset regarding SEO.
Consumers who wanted a web presence would just pay money to SEO specialists to get results. It was an industry that very often played Google. Their tactics included dark link schemes, mass forum postings, comment backlinks, multiple interlinking domains, and keyword-stuffed written content. It was all about how to unify Google. Things changed drastically after the release of Google Panda (the PandaFarmer update in late February 2011). That's when Google started looking at content from a truly human perspective. I've seen marketers completely change their approach to Google. Filling in keywords on each copy page was no more. Recycling the duplicate copy of someone else's site was now a huge no-no. And no one was using the keyword density formula anymore. Marketers started investing in content that would match and engage their target audience. Content marketing has begun.