It is these common Phone Number Database organizational and process factors that cause delays around content creation and the execution of the content strategy. 2. Target (group) oriented content marketing problem Phone Number Database Recurring issues surrounding the measurement of content marketing results often remain a topic of discussion in the workplace. You cannot demonstrate in concrete figures what the content Phone Number Database marketing activities yield. As a result, the content strategy is (rightly) questioned internally. Formulate concrete goals Goal setting is therefore the most important first step to take when designing a good content strategy.
Setting goals for content Phone Number Database marketing, so that everyone is convinced of what the strategy is worth for the (online) marketing organization. Concrete goals also clarify what the content marketing team should look like . This is the team on whom the content manager becomes dependent to create content in a Phone Number Database targeted manner and to publish and/or distribute it with (real time?) measurable Phone Number Database results. For example, is your content strategy mainly focused on SEO? In that case, a starting team often consists of at least an SEO specialist, someone with a smooth pen and a content manager.
Strategic basis Another Phone Number Database reason for the lack of content marketing success is the lack of a strategic basis. For example, the strategy is not formed by insights from (historical) marketing data, such as concrete Phone Number Database insights about the online behaviour, interests and other measurable characteristics and needs of target groups. The content strategy remains based only on that gut feeling, which Phone Number Database often results in unspoken thoughts like “we do a lot with content creation, but why it is important to us remains unclear”. This is because the progress of objectives to be achieved and KPIs, which identify the quality and value of content for the target groups (and the company), is not transparent.