Therefore, some agencies only cater to a local or regional vertical, market brazil phone number list or even act as resellers, having other types of agencies as part of their customer segmentation. Others embrace the entire market. Let's see:by geography, we have identified the following segments: local businesses that are near the seo agency regional companies international brandsby vertical (industry):the agencies focused on a single vertical at the regional level: for example, car dealerships or lawyers. Agencies have focused on a single vertical internationally: for brazil phone number list example, seo for global saas companies.Several verticals targeted and only these: for example, e-commerce, travel, fashion and real estate.
Online only: focus on businesses that derive the majority of their revenue brazil phone number list from online transactions.B2b only. White label services intended only for digital marketing agencies or brands.By size: small and medium enterprisescompaniesconsumer brands featured in fortune500focusing on a single vertical shows deep expertise: seo for lawyers or dealer spike targeting dealerships across 8 agencies. Highlighting 2 or more verticals means that you position the agency in terms of know-how and accessibility of the local / regional market, as is the case for brazil phone number list blue corona. Agencies like ignite visibility, which position themselves as international experts with multi-industry know-how, cater to both smes and brands with a mix of services.
Or there may be a b2b or online-only focus: outerbox is an example brazil phone number list of this, as is directive consulting. They showcase their e-commerce or software expertise in the value proposition, so you know where they stand.Why do clients buy agency services?In terms of positioning, there are specific patterns to consider based on client segmentation and more: how well does the agency meet the needs of the client segment? What is the distinction in terms of prices, services, methods, etc.? What is the angle of the mark?If we think of vertically brazil phone number list oriented agencies, the distinction is clear: deep expertise in an industry makes them the appropriate choice for those client segments.